Yeezy Beauty To Feature More Than Just Cosmetics

After reaching billionaire status, Kanye West is looking to add to his already wealthy status and to his family beauty empires. Now he is one step closer with Yeezy Beauty trademark.

According to TMZ, West has filed for a trademark for Yeezy Beauty. Under the trademark are various cosmetics products such as: Yeezy makeup and fake lashes.

But wait, there’s more. Apparently Yeezy Beauty will also feature nail polishes, body oils, haircare, perfume, shaving creams, deodorant, and toothpaste.


In the past Kanye West has attempted to launch various beauty lines. Back in 2007 he filed a trademark for Donda Cosmetics, in honor of his mother who tragically passed away in 2007.

A previous licensing deal with Jay-Z and Rihanna which would enable the trio to launch a line of perfume respectively with Parlux, Kanye’s end of the deal never came to fruition.

Kanye West has yet to comment on Yeezy Beauty, but this would seem like the right time to dive into a new venture. Kanye West appears to be on top of the world, financially and spiritually. Not to mention, all the knowledge he must have absorbed as he watched the success of his wife’s KKW Beauty and his sister-in-law’s Kylie Cosmetics and Kylie Skin.


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