Rap & Hip-Hop hit an all-time high in the UK in 2019, breaking records in both single and album consumption.
Data compiled by the British Phonographic Industry (BPI) published in their annual yearbook, All About the Music 2020, this week. Written by Rob Crutchley, the 41st edition evaluates UK music consumption and trends from the previous year.
Breaking down the numbers, in the singles market, Rap and Hip-Hop releases comprised 21.5% of all consumption. While in the albums market, Rap and Hip-Hop claimed a 10.8% share. Most noteworthy, from 2015 to 2019, UK artists’ share of Rap’s sales and streams increased from 10.0 per cent to 26.9 per cent on albums.
This is pleasing news for the genre that’s produced some great musical talent over the last few years. Some of those artists include Stormzy, Dave and A J Tracey helping to bolster the numbers. An example is the recent success of London-born rapper Stormzy. After headlining Glastonbury, his second album, Heavy Is The Head, hit No.1 in December.
Neighborhood Recordings general manager James Walsh, said: “It’s great to see Rap at the heart of popular culture and to see how big its footprint has evolved and grown over the last few years. There are so many talented British artists within the genre. They’re connecting with people of all backgrounds on their own terms, and that’s really powerful.”
In addition, early indications for the demand for Hip Hop in 2020 is promising. This comes as 3 of the top 10 albums of the first quarter are from the genre.
These albums include; Stormzy (Heavy Is The Head), Eminem (Music To Be Murdered By) and J Hus (Big Conspiracy). Chief Executive of the BPI, Geoff Taylor, spoke on how music is most important now more than ever. He said, “Music has a unique power to connect us all, even at a distance, to reduce feelings of isolation, and to cheer our hearts and to soothe our minds. This will be even more valuable in these troubled times.”