Coachella Valley Music and Arts Festival would be the place where the Tupac hologram made its debut on April 15th 2012.
Introduced in 1999, the Coachella Valley Music and Arts Festival is an annual event held in Coachella Valley, California. It features artists from a wide variety of music genres from rock, indie, dance and Hip Hop.
As the crowd the witnessed performances from Eminem, 50 Cent, Wiz Khalifa, and others, the most talked about performance came from a “resurrected” Tupac Shakur.
Which artist performed with the Tupac hologram?
The Tupac hologram would hit the stage along side Snoop Dogg. Rising from the stage, the hologram of Tupac acknowledges Dr. Dre and Snoop Dogg, while saying, “What the f is up Coachella” right after.
The crowd at the 2012 Coachella would receive a performance of “Hail Mary” from the Tupac hologram, as well as a reunion performance from Snoop and Pac.
Back at the House of Blues in 1996, Tupac and Snoop would hit the stage to perform “2 of Amerikaz Most Wanted”. With the Death Row records family on stage such as Tha Dogg Pound and Outlawz, the raw high energy performance is a must see.
That very night, Tupac would also perform other songs alongside Outlawz. “Hit ‘Em Up“, “How Do U Want it”, and “So Many Tears” were some of those songs performed.
Who created the hologram of Tupac?
Tupac’s House Of Blues performance is where Dr. Dre, Digital Domain, and AV Concepts pulled from when they decided to teamed up and produce the Tupac hologram.
Digital Domain is the company in which created the Tupac hologram. They would go on to win the “2012 Titanium Lion Award” from the Cannes Lions International Festival of Creativity.
After creating the hologram of Tupac Shakur, AV Concepts had the responsibility to project the image on stage. Bringing the hologram to life and on to the stage at Coachella.
The 2D image was projected onto an angled piece of glass on the ground. The result was the image of “Tupac” projected onto a Mylar screen on stage.
Via there official web site, AV Concepts explained how they put it all together. “Utilizing the Musion Eyeliner system, the 302 x 132 screen was customized by AV Concepts to descend onto the stage in mere seconds between sets of the performance to bring the infamous, deceased singer back to life. The most critical technical element was AV Concepts’ proprietary Liquid Scenic server that delivered uncompressed media for 3 stacked 1920 x 1080 images, delivering 54,000 lumens of incredibly clear projected imagery.”
This would not be an easy task. In fact Nick Smith, AV Concepts president, spoke with MTV, revealing it took four months of studio time to create the hologram. Not to mention the several months of planning before hand.
Smith did not disclose how much the project actually costs but did indicate such project ranges from $100,000 to $400,000.
Was the Tupac hologram really him?
Although Tupac passed away on September 13th 1996, many still believe he is some how faked his death. The Tupac hologram only added to the theories when it first debuted. Many wondered if the hologram was actually the real Tupac Shakur.
Quickly thereafter the creators of the hologram put those rumors to rest. Clarifying to all that was indeed a digital creation that took hours and months to produce.
Speaking to the Wall Street Journal, chief creative executive officer of Digital Domain ensured the hologram was all digital. “This is not found footage. This is not archival footage, this is an illusion.”
Reactions to the Tupac Shakur hologram
Afeni Shakur, Tupac’s mom, praised the performance of her sons’ virtual appearance saying that it was thrilling yet bittersweet. Before the festival, Dr Dre reached out to Afeni for her approval regarding the performance.
As a thank you for her blessing, Dre made a donation to the TASF (Tupac Amaru Shakur Foundation).
Snoop Dogg who shared the stage with the Tupac hologram said it was all love. “It was all in the spirit of love. Bringing back the true spirit of one of the greatest hip-hop legends of all time”.
Other celebrities took to Twitter to share their thoughts on the performance. Artist such as Rihanna, Busta Ryhmes, and Kate Perry as seen below.
Others, such as Suge Knight did not take too kind to the hologram. Stating that Tupac would never go on stage with those he had issues with. As many know, Tupac had a fallout with Dr. Dre and Snoop Dogg before his passing.
Speaking to TMZ Suige Knight said, “Pac didn’t f with none of those clowns. At the end he did a song talking about them. If Pac was on stage with certain people it’d be a riot, cause he would’ve took off on them.”