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Tupac Euthanasia Record Label Plans And Why It Never Happened

Kendrick Wells, Tupac’s former personal assistant talks about Tupac Euthanasia record label that didn’t get to happen.


  1. the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma. The practice is illegal in most countries.

After Nipsey Hussle‘s passing many felt that Nipsey did more for his community, and Tupac on the hand only spoke about what he wanted to do. This argument isn’t much of a fair argument given the fact that Tupac passed at the age of 25. News didn’t travel as quickly or frequently as it does today with social media and smart phones. All of which did not favor Tupac, not to mention the fact that Tupac always wanted to keep things he did for others off camera.


One of those positive things Tupac was trying to do doesn’t get much attention. Kendrick Wells in an interview with Cam Capone News touched on Tupac’s vision of a record label called Euthanasia. “‘Pac really wanted to do some stuff. His reputation changed. He’s a boss millionaire, he’s doing everything flamboyant. He really wanted to start a label called Euthanasia to help kids and mothers.”

Tupac at the 1996 MTV Music Awards

“All he told me was it was gonna be community based. He was gonna give back. He was to start a record label to bring up and sign positive artist, to pretty much do what his originally intentions were. Like I told you before, his original intentions were panther power,” Kendrick explains.

Also read: Tupac’s Former PA Confirms Suge Knight Bailed Him Out, NOT Interscope

“That was gonna be positive. It was gonna be connected to community things. He really saw himself going on the edge as an artist this way. So, he wanted to give back this way.”

Tupac Euthanasia record label money problems

Money would be an issue in making Tupac’s vision a reality. It is well known at the time of Tupac’s passing he did not have much money. He had owed a lot of money to Death Row records which included studio time, cars, homes, and other expenses. Whatever the reason, and however the money was being managed or rather mismanaged, Tupac had a hard time funding his label.

Kendrick Wells still till this day doesn’t know exactly why, but he did find it weird that Tupac wasn’t able to fund his label. “He really wanted to do some positive stuff. And, to fund this label he really had to get some of his advancements, or some of his money from Suge. And, It was weird when we’d go get the money, the money wasn’t coming. Like here’s some money in your pocket, that money came fast. But when I went to go get money for this label, this new label, it was hard going. We had to kinda get that going from scratch.”

Tupac wearing his Euthanasia chain at the MTV Music Awards after party in NY, 1996

Who helped in getting Euthanasia started?

Kendrick Wells contributed in helping get things moving with his own money. “A lot of my money, out of my pocket, to move people, and do things. And, this apartment we turn into an office for him,” says Kendrick. “He really wanted to start this label called Euthanasia records.”

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Yaki Kadafi‘s mother, Yaasymn Fula, also contributed to the label. “We got her out here. She moved into that office,” says Kendrick. “We didn’t get any Death Row funding. She moved in and started working. I hired another girl to help her, and they started moving and stuff. They started to get things off the ground but it never came to fruition.”

How did Suge Knight feel about Tupac’s label

Kendrick Wells recalls the times he would go over to the Death Row office to collect money for the Euthanasia label, and would end up getting the run around. “When it was just money for Tupac to spent or whatever, I’d go to the office and ‘Here you go Kendrick’, envelope, soon as I walk in the door. But, When we was trying to get the Euthanasia stuff together, I go to the office and it be like ‘I didn’t know you was coming’.”

Also watch: Boosie Badazz Says If Tupac Was Alive He Would Have Called Him!

There had been many speculations in the past that Suge Knight wasn’t happy Tupac was starting a label. Those around at the time denied ever hearing or seeing any concrete evidence of Suge being upset. One can image from a business perspective someone like a Suge, a label owner himself, wouldn’t be too happy with the idea of his top artist leaving. “From a business stance I could understand. Some things Suge did was genius, as a older man I look at that sh*t. Some of it was kinda foolish.”


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