Stormzy has left Atlantic Records after just one album to sign with iconic Hip Hop label Def Jam.
UK Hip Hop star Stormzy signed with the newly-formed 0207 Def Jam imprint, which will support British artists. This move comes as Def Jam looks to expand beyond the horizons of US Hip Hop. Originally launched in 1984, Def Jam Recordings boasts an incredible catalog of music. Some artists associated with Def Jam include DMX, Justin Bieber, Kanye West and Public Enemy.
In addition to the London imprint, the iconic music label will see branches out in South Africa, Nigeria, Malaysia and Singapore. Most notably, 0207 Def Jam takes its name from the London area telephone code. The decision to give it this name clearly pays homage to British music and culture and keeps the values close to everybody’s mind. Heading the UK venture are Ghanaian-British twin brothers Alex Boateng and Alec Boateng. They will provide a wealth of knowledge after their previous experiences within the music industry.
Universal Music UK chairman and CEO David Joseph sang their praises as he looked ahead at the label’s future. He said: “Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture. Alec and Alex have always done things their own way with success always quick to follow. They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels.”
Stormzy Hailed As “Once In A Generation Artist”
Signing with Atlantic in 2018, Stormzy only released one album, his 2019 Mercury Prize-nominated Heavy Is The Head. The lead single off the album, “Vossi Bop”, debuted at number 1 in the UK Singles Chart. This gave the London-born rapper his first chart-topping song and without a doubt propelled his career to new heights. At this time, Heavy Is The Head currently occupies the fifth spot in the best-selling album of 2020 in the UK.
The news of Stormzy signing with Universal Music came earlier this week via the label’s social media. Taking to Twitter, Universal Music UK publicly welcomed Stormzy to their family. Furthermore, they describe the popular emcee as a “Once in a generation artist”.