The previously unreleased ‘Unconditional Love’ by Rae Rae is out now via Run-It-Up Records / Motown and is the lead single off his upcoming debut album Right On Time.
Only 17-years-old, Rae Rae’s passing back in July of 2020 sent shock waves into the music industry. “Motown are shocked to learn about the tragic and untimely death of Raeizon Boyd, who was known to fans in Atlanta and across the country as Rae Rae. He was a brilliant artist; so young and with such a bright future ahead of him. We send our deepest condolences to his family and loved ones,” a caption read from Motown Records official IG account.
Featuring his signature mellifluous flow and a piano-led beat, “Unconditional Love” is both a heartbreaking farewell and a worthy addition to an impressive catalog. The song spotlights the young rapper’s ability to evoke emotion while describing his unique perspective on the streets, the rap game, and everything in between.
Influenced by Atlanta legends like Future and Jeezy, Rae Rae was poised to claim next up in the city’s ever-shifting hierarchy. His best songs blend the pain and hedonism of the former with the street ethics of the latter, but Rae Rae asserted a unique voice with his specificity and ability to bring urgency to every observation.
His run was only getting started. Success and the passing of a friend who encouraged his career led the MC to shift his focus entirely to rap, and the world was just beginning to reap the rewards. Though he’s gone far too soon, “Unconditional Love” is a gorgeous, teary-eyed sendoff.
Listen to Unconditional Love on all streaming platforms here.