As he prepares to drop his latest album ‘Family Ties’ on December 6, Fat Joe has released a new single titled ‘Deep.’ The single features Dre, with the music video directed by Irv Gotti.
Family Ties album could be Fat Joe’s last album. Speaking with CBS News, Fat Joe announced his possible retirement from creating Hip Hop music, saying, “I think I’m retiring”.
“My love for hip hop is crazy. He doesn’t believe me,” Fat Joe said, pointing to music producer Andre “Dre” Lyon of Cool & Dre, who sat beside him. “But he’s never heard me say this. And I’ve got mad at all the other rappers who said they’re retiring and they came back. No, I’m a strong advocate against that. So I’m really – I’ve been flirting with it. I’m like a 85% gone.”
The album which could be Fat Joe’s last album, will feature the likes of Eminem, Lil Wayne, Cardi B, Anuel AA, Mary J. Blige, Jeremih, TY$, Boi-1da, Hitmaka, and Cool & Dre.
Music video Deep directed by Irv Gotti
Irv Gotti who directed the music video for ‘Deep’, is currently the executive producer for BET’s ‘Tales‘. As described by BET, ‘Tales’ is a scripted anthology series of “song stories,” uses lyrics of hip-hop songs and reimagines them into mini-movies. Each featuring a unique director, screenwriter and cast. Irv Gotti has also directed music videos for Ja Rule, Ashanti, Lloyd and Mariah Carey.
Captioning a clip from the music video, Irv Gotti, sums it up by calling it “crazy!”. “Oh. I directed a video for my brother @fatjoe and @dreday3000 it’s coming out on @tidal tomorrow. ITS A MOVIE!! It’s a TALES VIDEO. Lol. Whoever has Tidal. Watch it tomorrow. And let me know what you think about it. It’s 11 Mins long. Hahahaha. And it’s CRAZY!!!”
The full music video can only be seen via Tidal, and requires you to sign up to Tidal. Click here to sign up for Tidal and view the music video for ‘Deep’.