LL Cool J is scheduled to launch his own clothing line thid week taking Hip Hop back to its roots.
Born in New York in 1968, LL Cool J came up in hip hop when the genre was just emerging to the mainstream. He first started rapping at age 9, influenced by The Treacherous Three and other New York hip hop artists. A few years later, the young emcee made a demo which eventually landed in the hands of Rick Rubin at Def Jam. As a result, he released his debut album, ‘Radio’, which contained the single ‘Rock the Bells’.
This 1986 track is certainly significant as LL Cool J goes back to his roots. After launching his radio station, ‘Rock the Bells’, on Sirus XM in 2018, he’s expanding into fashion with his own clothing line. From hoodies and T-shirts to hats and varsity jackets, each piece of clothing tells it’s own story. He took to Instagram for the announcement, where he stated his plans to lift up the culture.
LL Cool J will pay homage and represent all aspects of hip hop; graffiti, DJs, break dancing and Emceeing. Therefore, the Rock the Bells hoodies display medallions worn by Kurtis Blow, Big Daddy Kane and Slick Rick. Most noteworthy, further elements of hip hop include street knowledge and hip hop fashion. With prices ranging from $45 to $275, the Rock the Bells collection will drop on January 28, at the Rock the Bells website.
Talking to Highsnobiety, LL Cool J, above all, appreciates the genre that has now become a culture. “When I recorded ‘Rock the Bells’ in 1986, my heroes were people who embraced and lived the four elements of Hip Hop.” He added, “There are a lot of cool things coming. Stay tuned. This is just the beginning.”