Two words from Lauren London’s YouTube caption for her “I told You Fake Love Story” video, sums it up. Forever Stronger.
Puma and Lauren London team up for their “Forever Stronger” campaign in tribute to Nipsey Hussle. Releasing a three minute video directed by @topshelfjunior, as we are taking for a trip around Crenshaw and Slauson neighborhood.
Heartfelt poem by Nipsey Hussle‘s younger sister, Samantha Smith, is read by Lauren London. As she reads the poem, Lauren is seen wearing various looks. One of which is a red crop top Puma hoodie.
The complete caption for the video seen above reads: “Lauren London is proud to join forces with Puma to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Forever Stronger.”
Nipsey Hussle is up for three Grammy nominations which will air on January 262, 2020 in Los Angeles. His February 2019 release, ‘Racks in the Middle’, featuring Roddy Ricch and Hit-Boy, received two of the three nominations. Nominated for ‘Best Rap Performance’ and ‘Best Rap Song’,
‘Racks in the Middle’ is significant in the career and legacy of Nipsey Hussle. It would be the last single that he released before his death the following month. The song also debuted posthumously on the Billboard Hot 100 and also became his highest-charting song.
The other nomination is for the song, ‘Higher’. Nipsey collaborates with DJ Khaled and John Legend. Nominated for ‘Best Rap/Sung Performance’, ‘Higher’ was the third single from Khaled’s ‘Father of Asahd’ album.