UK emcee Ghetts helped launch a new studio in London for up and coming artists.
Ghetts recently opened the Suede Music Studio in London’s Ladbroke Grove. It pays homage to the sports brand’s iconic PUMA Suede shoe. In partnership with streaming service Spotify, Suede Music Studio provides young artists with the chance to create music. Being a part of PUMA’s legacy, #ForAllTime, Suede Music will also work with Spotify ensuring maximum opportunity for artists.
It comes as PUMA release a new collection of it’s Suede Classics. They’re a throwback to the original 1968 creation and available from JD and ASOS. Ruth How, Head of Marketing PUMA UK, explained how, above all, fashion and Hip Hop continue its successful partnership. She said: “Staying true to the ethos of PUMA’s cult classic Suede shoe as it relaunches this week, we’re excited to announce Suede Music. Exploring the music and street culture scene to establish the game changers of today, we’re lucky to get the chance to align with these new icons and voices.”
Celebrating the opening, Ghetts recorded a new track ‘Newham’ teaming up with two emerging artists, Villz and Myers. For Grime pioneer Ghetts, it’s all about inspiring the next generation of artists to further Hip Hop. He said: “We’re three generations of Newham. Our perspectives may differ but that’s what we want to get across on this track. It’s a beautiful moment and to have the opportunity to unite on a track like this is special. It’s important to see other people winning from where we’re from. Because that seemed so far away at one point. We have the power to inspire people. I can only hope I inspire the next generation of talent making waves in the music industry like I did.”
Additionally, last month, Ghetts teamed up with fellow artist Skepta releasing “IC3”, a track about racism and discrimination.