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Black Parade Beyoncé’s New Single Will Benefit Black Owned Businesses

It has become the norm for artists to drop new music unexpectedly, and on Juneteenth, Black Parade Beyoncé’s latest single was no different.


The surprise single release is for a good cause. Released on Juneteenth, which commemorates when the last enslaved African Americans learned they were free.

Via Beyoncé’s official web site, visitors are greed with the following message, “Happy Juneteenth. Being Black is your activism.” Labeled as Black Parade Route, proceeds from the ‘Black Parade’ single will benefit Black-owned businesses.

Benefits will help the BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need.

Back in April Beyoncé’s BeyGOOD charity partnered with Twitter CEO Jack Dorsey’s Start Small campaign to provide $6 million in relief funds to a variety of groups working to provide basic necessities in cities like Detroit, Houston, New York and New Orleans.

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Various Black owned businesses are listed on the web site such as: Denim Tears, Essie Greens, and Just Rewind It. View the full list here.

I’m goin’ back to the South
I’m goin’ back, back, back, back
Where my roots ain’t watered down
Growin’, growin’ like a Baobab tree
Of life on fertile ground, ancestors put me on game
Ankh charm on gold chains, with my Oshun energy, oh
Drip all on me, woo, Ankh or the Dashiki print
Hol’ up, don’t I smell like such a nag champa incense? – Beyoncé sings on ‘Black Parade’.


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